For the past 20+ years women in the U.S. interested in a breast augmentation had two options for FDA approved breast implants. Mentor, a company owned by Johnson & Johnson has manufactured breast implants since 1984. In 2006, their silicone gel-filled implants trademarked, MemoryGel® were FDA approved for breast augmentation in women over the age of 22 and for breast reconstruction. Mentor also offers saline implants. Allergan, the multi-specialty health care company home to Botox Cosmetic, also has a line of FDA approved breast implants, trademarked Natrelle®. They offer silicone gel filled and saline breast implants. As of March 9, 2012 a new choice is available for FDA approved silicone gel implants. Sientra is an aesthetics company out of Santa Barbara, CA which was founded in 2007. Sientra will offer Silimed® brand portfolio of products. This portfolio includes silicone implants in a variety of shapes and sizes. In a press release regarding the new FDA approval Hani Zeini, founder and cheif executive officers of Sientra was quoted saying, "We are elated to receive FDA approval of our flagship portfolio of silicone breast implants.This represents two significant milestones. Namely, for the first time in 20 years, Sientra has successfully broken the existing duopoly in the U.S. by offering surgeons and patients a new choice. And today, Sientra becomes the first and only company in the U.S. to provide a full portfolio of commercially-available breast implants, including shaped implants in addition to standard round implants." 
Disclosure: This post is not sponsored by any company and is meant only to give our followers the latest news in implants.
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